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jj, the peculiar Swedish pop duo, have returned with the new song My Boyz. A song with their trademark sound that is accompanied by a quite strange and dramatic video. Directed by by Mattias Erik Johansson, the video features a bunch of different persons in close distance and extreme detail; a mime running in a city; an underwater woman screaming; a woman with a hood and glitter on her face; and a guy praying beneath a strobe light. And the video kicks off with a peculiar message: “This is not a commercial, this is not a single, this is not a cry for help. It’s just.. he dumped me on the phone, I felt so dumb.

Swedish group jj emerged in 2009 on the Gothenburg-based record label Sincerely Yours with a particularly gratifying take on the musical preoccupations common to much of the label’s roster, which includes its founders, The Tough Alliance. jj are distributed in North America by Secretly Canadian. The band consists of Joakim Benon and Elin Kastlander. They released their debut single jj n° 1 in early 2009. A couple of months later they released their debut album jj n° 2. Their third album, jj n° 3, was released on March 9, 2010. (last.fm)

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