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Majical CloudzBugs Don’t Buzz, one of the best songs of the year, deserves one of the best music videos of the year so far. Director Gordon von Steiner uses miniature furniture and landscaping to put bugs like cockroaches or beetles at a human scale in their own world to create a paradox. A fitting result for a song that comments on death. A video so stark, but able to cause guttural response as disgust and beauty are shown side by side, blended. The frontman of the group, David Welsh, commenting on the video told to NPR:

The scale of the sets allows the camera to depict the bugs in a completely non-human world. The rest of the imagery followed from the original concept of trying to remove humanity from the video’s frame of reference. We hope it paints a picture that is abstract but clear in its emotional intentions.

Majical Cloudz is music band from Canada. Rooted in solo material written by Devon Welsh between rural Ontario and Montreal, he joined with Matthew Otto in February 2012 to collaboratively produce and perform. Their performance is deeply expressive — strong vocals sit on top of washes of white noise, filtered synths and sparse thuds. The songs are intensely lyrical, oriented around themes of death, patience, family, and desire. Their live show celebrates the joy in sadness and the value of a shared musical experience. Their debut album, Impersonator, was released this may on Matador Records. (last.fm)

Born in Toronto, Canada, Gordon von Steiner now works as a photographer and filmmaker in New York. He’s a contributor to GQ Magazine and V Magazine, as well as a columnist for GQ Japan, for which he travels the globe to shoot and write about men’s style.

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