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Devon Welsh also known as Majical Cloudz released his new mesmerising video for Childhood’s End, taken from his forthcoming album, Impersonator. Directed by Emily kai Bock, the story follows a lonely man, as he walks through quiet Ontario landscapes. Scattered scenes are artfully pieced together in order to create a moody narrative set in mid-20th century. The lonely man depicted in the video happens to be Montreal singer’s father, Kenneth Welsh. And taking into account Devon Welsh’s following lyrics, the featured video takes an even more dramatic turn/

Your father, he is dead
I see him in my head

Majical Cloudz is music band from Canada. Rooted in solo material written by Devon Welsh between rural Ontario and Montreal, he joined with Matthew Otto in February 2012 to collaboratively produce and perform. Their performance is deeply expressive — strong vocals sit on top of washes of white noise, filtered synths and sparse thuds. The songs are intensely lyrical, oriented around themes of death, patience, family, and desire. Their live show celebrates the joy in sadness and the value of a shared musical experience. (last.fm)

Emily kai Bock is a photographer and video director coming from Canada. She applied for film school and got through one semester as she was too busy with projects outside of school. Making those music videos was more of a priority for her, and so she had to choose between the two. She has already collaborated with big names of the music scene. Bock’s work has a dreamy, filmic quality, and a surrealistic style —the troubled figure skater in Grizzly Bear’s “Yet Again” or Doldrums’ Airick Woodhead pushing a shopping cart through the Mojave Desert in “She Is The Wave”. She also directed a video for Coca-Cola last year, while she has being nominated for the Prism Prize.

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