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Made To Love is the second single off John Legend‘s upcoming album Love In The Future. Directed by Daniel Sannwald, with creative direction by Yoann Lemoine (Woodkid), and production by Kanye West, this video is an artistic treatment. Using paint splashes and distorted screen effects, it features nude couples of opposite sex, same sex or different races. And Legend appears either in black and white, or in tight facial close-ups. Melting all different elements brilliantly, this video falls into abstraction.

John Roger Stephens (1978), better known by his stage name John Legend, is an American singer-songwriter and actor. He has won nine Grammy Awards, and in 2007, Legend received the special Starlight Award from the Songwriters Hall of Fame. Prior to the release of his debut album, Stephens’ career gained momentum through a series of successful collaborations with multiple established artists, like Magnetic Man, Kanye West or Slum Village. (wikipedia.net)

Born in Germany in 1979, Daniel Sannwald is emerging as one of the true original voices in contemporary photography. His surrealistic and hauntingly beautiful images speak of a world were Fashion and Art meet to reveal a unique narrative. Daniel studied at the Royal Academy in Antwerp (MA Honours) and is now based in London. Daniel regularly contributes to some of the most influential fashion magazines – 032c, 10 Men, Arena Homme +, Dazed & Confused, i-D, PoP Magazine, V Magazine and Vogue Hommes Japan.

Lemoine was born in 1983, and grew up in an environment full of World War II stories and travels to Eastern Europe. He started learning illustration and animation at Emile Cohl School, Lyon, and screen-printing techniques at Swindon College, London. Today, he lives between Paris and New York, mainly working as a film director. His work has always been very related to music too, as he is also a songwriter and singer under the name of Woodkid. His first album “The Golden Age” is set for release in Autumn 2012, while the Run Boy Run EP is already available. Amongst his influences directors like Wim Wenders, Elia Kazan, Terrence Mallick, Michel Gondry or Gus Van Sant, painters like John Singer Sargent, Edward Hopper, Mark Rothko, photographers like Stephen Shore, Joel Sternfeld.

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