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Modern Mantra is one of the latest series of drawings by Thomas Broomé where interiors are constructed with words. Using Indian ink on white paper Broomé repeats a word such as chair to describe the objects he draws. Each repeated word is distorted and placed in perspective to accurately represent the object it symbolises, when no lines are used. Broomé’s imagery shows how fashion is created by functioning in the same manner as a constructed epidemic; if a sufficient number of people repeat a logo or a brand, it finally becomes a confirmed truth.

It is important to point out in this context that the English language is the most important weapon for quickly spreading these truly interactive messages all over our world.

Contemporary artist Thomas Broomé, born in Malmö in 1971, uses interactive technology with the same ease as he uses painting, sculpture or video. From 1993 to 199 he studied at Valands Art Academy in Gothenburg, Fine arts and new media at University of Gothenburg and at Institution for fine arts in Stockholm. In his work, Thomas Broomé uses repetition as a recurring technique, making the viewer realize how absurd certain messages created with different media such as image, film, music and advertisement may be. The repetition becomes a mantra designed to create needs and arouse desires so strong that they overshadow existential issues of far greater importance.

images source: thomasbroome.se

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